Earlier this year, there was a report on
Kippreport on how brands could use Pinterest effectively to
promote their goods, services or ideas; and interesting though the
feature was, it was the feedback that caught my attention. One post
in response to the feature was emphatic in its opposition to
Pinterest being used for marketing and promotional activity.
According to the comment, the site was not designed for promotion
of any kind or to drive traffic to other websites.
As a devoted pinner, I was initially in agreement. For a site in
which most people (barring celebrities) do not post personal
images, Pinterest feels like a private haven. If I found it
"doing a Twitter" and posting sponsored images on my page, I would
feel as violated as if someone had flicked through my scrap-book
and left notes in it.
But the fact is, promoting products and ideas is part and parcel
of the Pinterest universe and (it kills the Pinterest-purist in me
to say this), it would be rampant short-sightedness on the part of
brands not too take advantage of this. Pinterest is a marketer's
dream tool - it is visual, interactive, personal and most
importantly, it has a captive and engaged target audience who are
interested in "things". It provides brands with the ultimate
consumer wish-list. It also gives them access to millions of
potential brand ambassadors - one re-pin from the brand's website
or Pinterest page is all it takes to spread the word.
I am a social-media marketing novice but my instinct is that
aggressive, figures-based marketing that seems to be the norm with
Facebook and Twitter will get nowhere with Pinterest, at least for
now. Personally, I think Pinterest is more "inspiring" and "social"
than say, facebook or Twitter - it helps people with similar tastes
or projects draw ideas from each other's mood boards and get
creative. There are no status updates; and hash tags are few
and far between. With more pictures of cats, cookies and couture
than you can shake a stick at; a fun and "friendly" feeling
permeates the medium. It's not uncommon for strangers to share
humorous experiences and useful tips; and sometimes they even agree
to disagree on a point of contention. More often, Pinterest feels
like one big get-together of friends (albeit ones who have only
just met) who share similar tastes and sense of humour.
Breaking in on such an intimate group is a challenge but a lot
of brands like IKEA UK, Zara, ASOS are doing it and doing it well.
Scrolling through a few of their pages, I found a few things in
The Image represents - the brands use Pinterest
as a virtual store front and use really strong imagery. Since the
prettier or more arresting the picture, the more chances it has of
being looked at and shared.
Organisation is king - IKEA UK and Zara have
organised boards with relevant captions to make scrolling through
them easy. This makes sense given that, a Pinterest page is not a
package deal - pinners will follow only boards they are interested
in, re-pinning products they like - so being organised has enabled
them to do so.
They flaunt the famous - L'Oreal has an entire
board dedicated to its ambassadors and its presence at major
celebrity events including Cannes.
Themed boards - Although brands like ASOS have
recreated their entire catalogue on Pinterest, it has also created
themed boards - Vintage, Summer, Fashion Week - to help attract a
Links to other social media platforms - ASOS
has created a Future Stylist board that profiles up and coming
bloggers, wearing ASOS fashion.
They don't sell but share - The brands don't
use Pinterest for the hard-sell (although according to a recent
survey by boticca.com, Pinterest drives more sales and more new
customers than Facebook and drives users to spend twice as much as
facebook users), they have used Pinterest to show a different side
of the brand.
Brands aside, the most interesting usage of Pinterest recently
has been in the U.S. Presidential race. As President Barack Obama
and contender Mitt Romney spew venom at each other on the stump, on
TV, at debates and especially on Twitter; the First Lady and Ann
Romney are trying to soften their respective husbands' images
through cutesy family albums, custard recipes or gardening tips.
They have shown that it is a great forum to showcase the various
facets of a brand/person. Their pins cover the past, present and
future of the Presidential contenders showcasing their
non-politician personas and values - through a very evocative
So, is Pinterest the new alpha-social media market tool? Only
time will tell but for now it is a popular social forum where
people share a slice of what they like and in the process show what
they are like. And, because there aren't a lot of words,
it seems gentler, friendlier and more trustworthy. Brands that have
made their mark on Pinterest have tapped into this spirit - they
have used it to reveal different aspects of its personality - their
journey, inspirations and aspirations as well as their more fun and
There has been a great deal of debate about internships within
the PR industry on an international scale with industry bodies such
as the CIPR in the UK calling for PR internships to be paid for,
with clear objectives and deliverables in place to ensure the
mutual benefit for both intern and agency. The fact that this is
still being debated within the industry is a sorry indictment on
the value we as PR professionals place on internships.
Internships help graduates make the transition from academia and
are an important gateway to the industry. We live in a
multi-cultural society in the UAE and the PR industry is the chosen
sector for many expatriates from across the globe. One thing is for
sure, at some point most of us will take the experience and
knowledge accumulated in this region and leave to return to our
homes overseas or move on to another country. What then we have to
ask, will be our legacy? Surely as PR professionals we have a
responsibility to nurture local talent and ensure that the
industry, which has provided us with ample opportunities, is
contributing to the career development of the next generation of PR
Those agencies that follow best practice and are clear about the
nature of the internship offered, upfront about the expectations
and the financial compensation that an intern can expect on
completion of a successful internship, are helping to create this
legacy. Simply put, effort is required by agencies for
internships to be successful. It's not enough to find a spare desk
and a pile of magazines and call this an internship programme.
Firstly, let's be clear about what I mean when I refer to
internships. I do not mean that PR agencies get to hire free labour
during the summer and get recent graduates to sit in a corner with
a pile of filing to do. Unfortunately, this is an all too
familiar story among time-poor agencies which often see internships
as an afterthought with no-one in the agency taking responsibility
for the intern. This is not in the spirit of giving young
professionals a first step on the career ladder and just is not
I've seen firsthand the potential of the industry. Having helped
to organise this year's MEPRA Student Day 2012, I saw for myself
just how powerful the investment of time can be and the impact it
can have on young graduates wanting to forge a career in PR.
So what was the outcome of that day? The students benefited from
having young PR professionals take them through a selection of
specialisations within the industry and share their experiences of
working in PR, debunking the myths and providing insight into the
hard work behind the "glamour". That day was an eye-opener for me
that made me realise how much these students need our guidance and
assistance to polish their raw talent and prepare them for the
'real world of PR'.
During my career; I have had a couple of interns and fresh
graduates joining my team and I witnessed how their perspective on
PR has changed throughout their internship at the agency.
What is key for a successful internship is to have a clear idea
and a schedule on what the intern is going to do each day. It's our
responsibility to ensure that interns get to see all aspects of the
industry, whether that is writing press releases, selling in
stories to the media, assisting at events and meeting journalists
or doing coverage reports. As with so much in life, you get out
what you put in.
As an agency, DABO & CO has benefitted hugely from its
internship programme. Over the last 12 months the agency has
offered three interns permanent, full-time junior positions and in
most cases we have already promoted them and 'fast-tracked' their
careers. They now have fully fledged careers within the industry
that they hoped to crack after graduation and DABO & CO has
some very talented junior team members who we hope will be with us
for years to come.
What has been the key to this successful internship conversion?
I believe the answer is three-fold. Firstly, the fact that everyone
from the Managing Partners through to the receptionist has an
interest in the intern as soon as they walk through the door. There
is a collective willingness to make this experience count and to
ensure the graduate gets the most out of the time spent with us.
Secondly, the fact that there is a clear defined programme with
tasks and a reporting structure for the intern - there is no such
thing as 'under the radar'. And finally, our internships are paid
for. For me, this is significant and sends a clear message, that we
expect you to invest in this experience as we have invested in you.
The rules of engagement are clear and the opportunity is what you
make of it.
Listen to any PR agency and they will all tell you the same
thing: "It's so hard to find talent and to keep hold of it". Well
if that is the case, why are more agencies not investing in
securing a pipeline of talent by taking internships seriously? It's
time for agencies to stop whining about the challenges of talent
management and start building a solid internship programme for the
students in the region. Individual agencies will benefit, young
graduates will benefit and perhaps most importantly of all, so too,
ultimately, will the Middle East PR industry.
On 26th August 2012, MINI the legendary small car with a big
attitude, celebrated its 53rd birthday. In true DABO & CO
style, the PR team turned this occasion into an opportunity to
meet, greet and treat the media and generate coverage for the great
Hitting the road in the early hours, laden with MINI cupcakes
and mini birthday cards, the journalists were delighted to see the
an arrival of the PR team at their offices offering them a slice of
the birthday action.
Throughout MINI's birthday, the DABO & CO team visited 20
publications across the UAE. Coverage highlights included a MINI
mention on Virgin Radio's highest rating show, online hits on
leading automotive websites and a social media buzz across Dubai's
leading publications. Proving, once and for all, the importance of
getting out and about and meeting media face to face. Especially if
it involves cake!
Happy Birthday MINI!
"Why do you work so late?" is a question I am asked often. For
those who don't know me, I tend to stay late at work.
So, why? Is it because I am a slacker? Or is it because there is
just too much work? Or is it because I didn't define what work-life
balance was meant to be? Let's find out!
I am against a 9 to 5 attitude, but at the same time, I
personally don't believe one should stay every day at work late and
do as much as possible. Going 'over and above' is good and is
something which should be in our professional DNA. But, obviously
anything overly done isn't good in the long run, because
expectations are raised and become difficult to manage. This leads
to a tendency to excessively over service clients and that tends to
be the bench mark to excel each time, thereby impacting on the
As we all know, within the PR industry, everything is ASAP. For
me ASAP equated to NOW! This is where I had issues with in terms of
time management. On the constant drive to achieve more and do
things in the best possible way, I developed the habit of staying
late at work. I would stay very late and ensure everything gets
done even if it could easily wait for a few days.
During this process over the last four years, I did even more
work, attained the highest possible client servicing and
satisfaction standards; but also gained 40 kgs (yeah, you read that
right!) and a few extra strands/patches of grey hair!
Is it worth it? The answer is an obvious one! Better late than
never, I have accepted the fact that however much you do, work will
always come and it's perfectly okay to logically prioritise and
carry some work over for 'tomorrow' as well! So here comes the
question - how do I define work-life balance?
There is no perfect, one-size fits all, balance one should be
striving for. The best work-life balance is different for each of
us because we all have different priorities and different lives. I
personally feel work-life balance does not mean maintaining an
equal balance between the two. Trying to schedule an equal number
of hours for each of your various work and personal activities is
usually unrewarding and unrealistic. Life is and should be more
fluid than that.
What is important is to strive towards attaining a work-life
balance model with a 'purpose'. A 'purpose' that is defined on the
elements of personal "Achievement" and "Enjoyment", which are
basically two sides of the same coin.
By doing this one will bring work home if necessary, and at the
same time, one should also take a break from work. This
ensures you are productive and efficient on a professional level at
the same time a very happy individual on a personal level.
This is my two cents on work-life balance. On that note, I am
signing out today at 5.30 PM sharp! But for tomorrow - it's a
different story. I'll have to see…
Everyone is different when choosing their career path. Some
people change their mind about what they want to do over time, some
never find what it is they want to do for a career, and then there
are others who always knew what they wanted to do.
I have always considered myself to fall into the latter of those
categories. At the tender age of 12, while tagging along with my
aunt (a well-established Sydney Barrister) to Court during my
school holidays I decided that I wanted to be a barrister. This
goal only intensified over the years leading up to the end of high
school, and straight after that I began my Law degree. In New South
Wales, Australia, all Law students must complete a second degree or
double degree, so I opted for Commerce (Marketing), as I figured
that business knowledge would never go away. Little did I know that
I would need it more than I thought in later years!
I achieved my goal of becoming a Criminal Barrister at the age
of 26. During my university years, I had travelled, studied
overseas and done all of the things I believed at the time were
necessary before settling down for a lifelong career as a
Barrister. In fact, if you had asked me two years ago if I would
ever consider another career, I would have scoffed and told you
that I would not give up my career for anything or anyone. Well, as
it happens, life happens. You meet people, priorities change and
before you know it, there are big decisions to be made.
My husband's work was drawing us to Dubai, the land of
opportunity, and this opportunity was simply too good for us to
pass up. My main concern was, 'what am I going to do?" For those of
you who don't know, unless you speak Arabic you cannot practise
criminal law in the UAE Courts as an advocate. I do not speak
Arabic and corporate law was not an area I was overly keen to move
into, so my options were limited.
I had been told by some very wise people that it was not the
type of job I had to focus on, but the skills that I had acquired,
these are what mattered when it came to forging a new career. When
forced to re-evaluate your career options you will find that you
have actually acquired many more skills than you thought. For me,
this included strong organisational skills, the ability to work
under pressure, pitch/public speaking, analytic and problem-solving
skills and of course convincing people to do something that they
might not want to do. Obviously this list is not exhaustive, but it
was a start for me, and got me thinking of other jobs I could do
that required these same skills.
Over lunch, while discussing my skills and what my options might
be, it was suggested to me that PR might be a good way to go. To be
honest, I wasn't exactly sure what PR was and what kind of work it
would involve. After this big move, I decided to give it a go and
get some PR work experience.
It was an enormous change, from being a Criminal Barrister, used
to running my own business for the last three years, to working in
a job where I really had no idea what I was doing. I have to say,
the leap was well worth it. After a few weeks of building up
my knowledge in PR, learning from those around me and getting my
teeth into some great campaigns, it began to feel like I had done
this before - not PR so to speak, but the use of some of the skills
that I had built up over years in the legal industry.
Delving into a whole new career has been an eye-opener in more
ways than one. Working as part of a team had been something I had
not done in many years, and although it took some getting used to,
it is amazing to see how satisfying it can be to work in a GOOD
team environment where everyone supports each other and the work
they are doing. Secondly, the new job made me realise that I could
use the skills I had acquired in law in a whole new way that I had
never imagined. And lastly, that as long as you are using the
skills that you are good at, and that you enjoy making use of, you
can be just as happy and satisfied in another career, on the other
side of the world.
The lesson? Well for me, it has to be to "keep the blinkers"
off. Yes, it is great to be determined and goal-oriented and work
towards something you have always wanted. But once there, you
should not just rest on your laurels and think, 'this is it'.
Because you never know what is around the corner, and how much that
new world can open up your eyes and your mind. Maybe it is time for
us all to make that list, and realise our full potential. You may
even surprise yourself!
Tea. It's the world's most popular beverage after water, but did
you know that there is compelling evidence that drinking tea
improves mental clarity?
The last few weeks have seen the PR and event teams working
together on an exciting event for Lipton - the region's first ever
Tea Symposium. The event, which took place at The Palace Hotel in
The Old Town, Dubai, was attended by some of Dubai's leading health
and nutrition experts and featured exclusive insights from Dr Jane
Rycroft from the Lipton Institute of Tea and Wafaa Helmi Ayesh from
As part of the event, the PR team delivered a media roundtable,
giving journalists the chance to explore the science behind why
things become clearer after a cup of tea, as well an interactive
tea tasting experience with Karush Barucha, Unilever's Regional
Category Supply Chain Director for Beverages - and one of the
region's few tea tasters!
Find out more about the event - and how drinking tea can help
improve your mental clarity - from this great blog by Dubai in the
Media Relations is, without doubt, one of the cheapest and most
effective promotional tools available to PR professionals. The
media are extraordinary conduits of information to promote a
business, a spokesperson or product.
I've been dealing with media for long enough to know what they
find frustrating about PR. If you start a conversation with a
journalist about PR, they will frequently tell you that they
dislike PR people and it's usually the following:
This criticisms are fair to be frank and too many agencies are
still guilty of them. Based on my experience, media relations is
all about avoiding these pitfalls and optimizing results through
nurturing and maintaining a lasting relationship between your
company, the brand you represent and journalists. To achieve this
objective I personally have found the following approach most
A media list is simply a list of reporters, their contact
details and the name of the publication/ website that they write
for. Sounds simple, but all too often, PR professionals get this
wrong and they don't spend time researching publications. There is
no substitute to reading newspapers, magazines and online portals
and the more you familiarise yourself with the media, the more you
can start to understand what they are looking for and give them
news and content that genuinely has value. Of course, the more you
do this, the more coverage you get, so everyone is happy.
I've chatted with journalists about the type of press releases
PR agencies send them and their feedback is that we need to keep
three things in mind at all times: the quality of written
material must be good; the news we are sharing with them must be
relevant to their audience; and finally they must be sent in time
to meet their deadlines. With this trinity in mind, stories can and
should get published and the art of good PR is understanding what
is news and what isn't, and being able to feed this back to your
clients. If you can explain that there is no relevant section in a
particular newspaper or magazine that will feature your clients'
news, you can at least work together to create content that could
be a better fit the publication your client wishes to be in.
Through the years, I've arranged and attended many press
conferences in the UAE and the region, and understand that
journalists have very busy schedules. Journalists who agree to
attend should not be disappointed. Therefore, you need to
These individual meetings are the best way to establish a social
relationship between you and a journalist. From here,
everything else becomes easier. You'll find they pick up your calls
more regularly and respond to your sell-ins because they know you
and they know they you "get" what they are looking for.
So my advice is to start with the basics of
relationship-building and fill in those expenses claims - it will
be worth the money!
Press trips are a valuable tool when it comes to giving the
media a first-hand look at a destination. But nobody likes to be
herded like cattle. Press trips should be intimate, customized and
personalized. Focus on quality not quantity
At DABO we talk about the importance of 'Oneness', but it wasn't
until recently that I realised what that means in practical terms.
Having worked in so many different organisations including more
than six years in PR, I have come to understand that, to achieve
one's goal it is important to be part of a team. In simple
terms, teamwork allows common people to attain uncommon
From the time we start schooling we are brought up in an
environment where we always have our friends and family supporting
us, offering a helping hand when we stumble and fall, lending their
shoulder when we are sad and down and we take it all for granted.
During this time we are living in an atmosphere of oneness and
unity but we never realise this fact till one fine day we
decide we are smart and independent enough to leave our comfortable
nest, take care of ourselves and walk away from our comfort
Initially we enjoy our new found independence but soon we find
ourselves all alone where we have to make our own decisions,
sometimes right and many times wrong, and only have ourselves to
blame for the mistakes we make in life - and that's when we feel
the need to be around people who understand us and with whom we can
share our joys and bad moments too.
Where can you find these people? If you are lucky, at your place
of work, where you spend more that 8-10 hours every day, five days
a week. These are the very same people who notice your mood swings
and will come forward with a word of comfort or even a smile to let
you know they are there if you need them without encroaching on
your space. This is the kind of oneness we need and look forward to
from people around us.
Our recent DABO day, which was my first, was a real eye opener
for me personally where I fully understood the meaning of oneness
and unity and it also struck me that it goes hand-in-hand with
sharing is caring, which is another of the values of our
We were split into six teams. Each team had six members and the
goal was to achieve a set number of jobs within the allotted time
and all the members of the team had to really integrate their
thoughts and minds together, sharing their ideas at the same time
as caring for the feelings of others without letting any one person
feel left out and not a part of the team. Each member's ideas
were taken into account and put into effect in some way or the
other. In every team you could feel the same spirit, the feeling of
oneness and unity, of sharing and caring...
This is the way we all work in our organisation as a PR team,
day in and day out, where every person's idea matters and is taken
into consideration and given a lot of importance. During events,
conferences, new pitches etc. you will see the excitement bubbling
on everyone's face. The eagerness to help, even though the person
may have a thousand other things to do, they will help the team to
do simple chores like burning usbs, preparing media kits or
cautioning the team members on last minute glitches that could take
place and how to avoid them and I think this can all be summed up
by referring back to my first paragraph... thanks to 'oneness', us
common people are able to deliver uncommon results day in, day
When I moved to Dubai in 2008, a friend gave me the Who
Moved My Cheese book to read, for those who have not read the
book, it's a best seller that helps individuals adapt to change -
quite useful in a country where change is the only constant. I read
the book for the second time last year when I changed jobs, and it
gave me a totally different prospective the second time round. It
made me realise that we all face change - and everyone has their
own comfort zone. Yet our definition of comfort changes with time,
which inevitably affects our 'beloved' routine. When this happens
people tend to react differently, possibly stress out, complain or
Business wise, stressing out is not the most effective state of
mind, and no one wants to work with those walking around with poor
morale on their shoulders. So how do we cope with change in the
office environment? Should we follow and accept blindly what we are
told? Is this the key to success? Some employees/organisations
choose this path and wait for instructions, which might work in
some cases. But, how many opportunities might we miss out on while
waiting for instructions? Instead, I would rather look at the glass
half full and look for opportunities, many top performers will roll
up their sleeves to make things work - moving out of their comfort
Accepting that our office environment will
inevitably change and knowing that we must accept such changes are
the first steps to an easier transition. Why? During tough times
people including 'clients/employees' will always watch how their
consultants/leaders are acting, so if an individual is projecting
a role model image, they need to set the tone for
others to follow, without letting their guard down when it comes to
Prepare clients and involve
them in this change, because the change will affect them in one way
or another. So discuss the rationale behind the change and the
potential issues that might rise throughout the transition process.
This will show how prepared are we change and eventually turn the
situation around for all parties to benefit from.
Recently DABO & CO underwent some internal restructuring
which consisted of mixing up the teams, expanding our team as well
as changing desks. When I moved desk, it felt like moving houses
with new neighbors. This change has brought me new friends in the
office; there are more people having lunch with me now than ever
before. But more importantly, new people come with new ideas, the
vibe in the room is more dynamic and filled with fresh ideas, which
is very inspiring and motivating. Overall the change has resulted
in more creativity and diversity that ultimately our clients will
benefit from - thereby proving the old adage that "a change is as
good as a rest."
Charles Darwin an English Naturalist once said: "It is not the
strongest of the species that survive, nor the most intelligent,
but the one most responsive to change". He asked, will you choose
to be like the chameleon, which can quickly adapt to a changing
office environment? Or, will you choose to follow in the path of
the once powerful Tyrannosaurus Rex that became extinct because it
could not respond to a changing environment?
We can choose to embrace new ways of doing business or be left
behind. For example, Digital has emerged as an effective and
interactive platform that an increasing number of campaigns have
utilised to reach new audiences or simply communicate better with
their existing customers. This is a platform that cannot be
ignored. Nowadays PR firms are incorporating digital initiatives
into their campaigns and proving themselves to be chameleons.
Whoever resists this new trend (ie the Tyrannosaurus Rex of
the comms world) will be giving away their market share on a silver
platter to the 'colored reptiles', proving Benjamin Franklin right
when he said: "When you're finished changing, you're finished".
A friend of mine sent me a video of
Malcolm Gladwell speaking at a TED conference the other day
that got me thinking about the events industry and the way we
communicate with people. Gladwell, a staff writer for the New
Yorker and author of several best selling books including 'The
Tipping Point', retells a story of the food industry's pursuit of
the perfect spaghetti sauce and makes a larger statement about the
nature of choice and happiness in "Malcom Gladwell on
In the video, he describes the work of Dr. Howard Moskowitz,
'a well-known experimental psychologist in the field of
psychophysics and an inventor of world-class market research
technology.' Moscowitz is best known for pioneering the idea of
intermarket variability in the food industry. *
We all know every individual is different; we have different
needs, dreams and hopes and aspirations. Despite this, most
marketing communication messages focus on only one group of people,
the target audience, with one message that is
expected to get everyone to buy a product in order to turn a
profit. Illogical you say? I agree. Listening to the talk,
Moskowitz (via Gladwell) provided me with interesting insight on
the importance of choice, variety and the way we communicate with
consumers in general.
Two of Moskowitz's most interesting projects include a study he
worked on for Pepsi perfecting the level of sweetness in a can of
Diet Pepsi along with a project for Campbell where he analyzed what
the American people really wanted from a spaghetti sauce (All they
wanted was an EXTRA CHUNKY sauce!).
In his research, he found three key learnings:
When asked, most people are not necessarily able to express
what they want from a product. Asking the right questions
Products like spaghetti sauce or mustard don't necessarily
need to follow a low to high end hierarchy based on purchase power;
they simply need to cater to different tastes.
By providing consumers with various choices and allowing
them to experience the product (in this case, taste), brands can
discover what consumers really want.
Gladwell poetically summarizes these findings with a simple yet
powerful phrase ".. in embracing the diversity of human
beings we will find a sure way to true happiness."
This perfectly summed up phrase struck the right chord. Most of
our clients communicate with an audience that is so diverse in so
many ways, especially here in the UAE. We've seen many a brief
targeting consumers from various cultural backgrounds in all age
groups and each one of these consumers has a different outlook on
what they need, want and like. How better to communicate and create
a dialogue with all these people than through an event…
Through events, we create a multi-sensory experience of a
product that engages people on many different levels. You are
invited to soak in an ambience, smell scents related to a product,
taste it, use it, learn about its history and its future,
experience it virtually and connect with others who might also
enjoy it all while being both visually and mentally engaged. Each
guest is offered an experience of a brand or product they can see
through their own eyes. While we can't promise each person will
walk out with a bag full of products, we can promise that each
person is armed with enough knowledge to choose what suits them…
after all, 'the greatest power ever bestowed upon mankind is the
power of choice'.
* source: www.mji-designlab.com
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