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5 things we should all be doing in digital in 2012



1.  Read more: largely all you need to know about the digital universe is available online. Get a reader like Pulse or Google Reader and start streaming RSS feeds from your favourite news, brands and blog sites. Focus on what you're interested in not what you think you should be and you will find it much easier to do. Every time you open your preferred  reader it will be fresh with all the latest stuff. You can use twitter in this way too - ie following your favourite sources of information.

Read More

2.  Try more: digital stuff (be it website, app, interaction etc) often helps us to do things in a different or more efficient way. The trend is convergence and integration so more and more digital inventions rely on existing digital innovations - therefore the more you try (even if it's not for you) the more likely you are to find something and/or understand something that will change your life


Try More



3.  Be Awesome: from the NYT, to Behavioral psychologists like Clay Shirky, award winning bloggers like Neil Pasricha and communication gurus like Faris Yacob - everyone agrees that the way to get heard in an age of infinite media brought through infinite cheap/free space is to be awesome. If you create content that changes the way somebody understands the world and/or themselves - they will want to talk about it more - to share the feeling of awe.

 



Be Awesome


4.  Think differently: Do the above and do what Steve Jobs did - think different. Being 'digital' isn't about sprinkling a bit of social media on an average campaign. From a communications perspective being 'digital' is about using the resources available to you to understand your product, audience and evolving world better. Mix this with an understanding of what scale (the internet is massive by the way), and tools (you can do loads of cool stuff), make it easier than it used to be to challenge perception and make a difference. Challenge everything - make something awesome then break it. Never settle for mediocre there is way way to much of that already out there.


Think Differently

5.  Know when to be on and when to be off: it's great to be connected but it can also be dangerous and irritating. Business meetings, hanging out with your friends and driving are all times not to be 'BBM-ing', 'facebook-ing', 'email-ing' etc. Only very very rarely will the world fall part if you wait until a safer/ more polite time.

 


Know when to be on and when to be off

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